With climate change dawning upon the world, more and more people are becoming conscious of their environmental impact and taking steps towards sustainability and eco-friendly practices.
Businesses, having been a massive contributor to environmental degradation, are also looking to switch to practices that can help reduce their carbon footprints. This includes investing in green office equipment, choosing renewable energy, and using recycled resources, among other things.
One such environmentally-conscious choice being adopted by multiple businesses is practicing eco-friendly advertising. Companies can lower their carbon footprint significantly by advertising digitally or using sustainable print matter.
When it comes to print advertisement, a popular eco-conscious marketing material worth investing in is recycled leaflets. Made from recycled paper stocks, these leaflets help prevent good paper stocks from ending up in landfills.
This reduces pollution and ensures fewer trees are cut to produce paper. Such eco-friendly marketing strategies are highly beneficial for the business and the environment, especially in the face of climate change, pollution, and resource depletion.
What Are Recycled Leaflets
Recycled leaflets or flyers are made by re-processing paper stocks. A fine option to help reduce the environmental impact, these leaflets have a unique natural, organic finish, which allows for richer colors.
Such environmentally conscious choices have become the need of the hour. With the rising impact of environmental pollution that drives climate change, individuals and businesses have developed an innate urge to drive change.
Businesses, especially, are under constant scrutiny of their customers in terms of eco-friendly services and products. Since leaflets are primarily used for advertising, the unique, vintage feel of these recycled leaflets highlights the business’ eco-conscious choice, along with its products and services.
Benefits Of Recycled Leaflets
Made from post-consumer recycled paper, recycled leaflets are an innovative solution to environmental pollution since they help reduce the need for virgin paper sourced from trees and the amount of water and energy spent on paper production.
When businesses make the conscious choice of using recycled leaflets for advertisement, they avail the following benefits:
1. Reduced Environmental Impact
The most significant benefit of adopting the practice of recycled leaflets is lowering the environmental impact. By using existing paper, companies contribute to a reduced need for virgin paper, helping preserve trees and water and natural energy sources utilized in manufacturing virgin paper.
To put this in numbers, on average, 1000 kilograms of recycled paper can help save up to 14 trees. Moreover, this can help save 2.3 tons of carbon dioxide from being released, significantly contributing to global warming.
It has also been calculated that recycled paper production uses 80% less water than virgin paper and saves 70% energy. By using recycled leaflets, businesses can also contribute to lowered atmospheric and water pollution.
2. Lower Landfill Waste
Since these leaflets are made by recycling used paper, there is a reduction in landfill waste. It has been seen that decomposition of paper is one of the largest sources of landfill-generated methane.
By reusing paper, however, the filling rate of landfills can be reduced, lowering toxin production. Subsequently, this lowers the release of methane during degradation.
3. Durable Leaflets
The leaflets produced by recycled paper are strong and have a matte finish, which can soak up eco-friendly inks, which, when discarded into landfills, will not pollute the water sources. In addition, the produced leaflets are more opaque, contributing to their durability.
This also allows for a broader range of creativity in using these leaflets since ink or images will not be seen on the other side. Moreover, these leaflets are lighter, which can help save costs during postage.
4. Increased Consumer Appeal
Recycled leaflets look more attractive and stand out due to their vintage look and deep colors. However, the primary point for customer appeal when using recycled flyers is gaining their confidence and creating a brand identity.
It has been observed that customers are leaning towards businesses and companies that are more environmentally conscious and are actively taking steps to reduce their carbon footprint, along with contributing positively to the environment.
The use of recycled leaflets, therefore, can make a statement representing your company’s eco-conscious efforts. This will help build a brand identity that is more favored by customers, driving business.
These recycled leaflets are a unique selling point, reflecting the brand’s authenticity. Moreover, being a step towards eco-consciousness, these leaflets can foster trust and goodwill in the consumer’s mind as a step towards eco-consciousness.
5. Versatility
With the advancement of technologies towards sustainable practices, recycled leaflets are now available as high-quality papers. These can be produced in different sizes and shapes with customized printing options.
Moreover, their opaqueness allows creative freedom with the ability to print on both sides, embossed letters, and more. In addition, businesses can select different textures and materials that resonate with their brand idea for recycled leaflets.
6. Enhanced Corporate Social Responsibility
Incorporating recycled leaflets in your advertisement strategies can also be represented as a part of the company’s Corporate Social Responsibility (CSR) efforts since it is better for the environment.
These recycled papers act as reused resources, a huge step towards sustainability. This proves the company’s contribution to social causes, which can further drive investors, stockholders, and consumers to work with the company.
7. Boost Employee Moral
When taking steps towards eco-consciousness with recycled leaflets, the business also shows that it takes responsibility for the environment and everyone around it. This, in turn, can help increase employee morale by imparting a sense of trust.
Moreover, by leading by example, the business can urge its employees to take steps toward environmental sustainability at the individual level.
Conclusion
Every business, big or small, has a high carbon footprint that negatively impacts the environment. However, with rising awareness, companies are taking steps towards being more eco-friendly.
Therefore, recycled leaflets for advertisement can become a part of any company’s eco-consciousness. Besides contributing to preserving trees, these leaflets made from recycled paper can help lower pollution and save energy.
Moreover, as a representation of the businesses’ eco-friendly initiative, recycled leaflets can appeal better to the customer, especially compared to regular flyers. Therefore, recycled leaflets benefit both the company and the environment long term and have become the need of the hour.
